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Launched & Gone. How SONY VAIO P got oversubscribed in just 1 day with KITCHEN's online effort.

It's a hip product.

(Excuse the pun, according to the 2 key visuals developed in Japan, VAIO P is deliberately put into the hip pocket of jeans.)

And KITCHEN's task is clear - To arouse public interest and initiate online subscription.

Hence, an array of almost 10 online ads are created within weeks which are then seen in the most popular sites.

We don't even believe we could manage to get them all done, on time.

What we couldn't even expect is, an oversubscription happens overnight, literally.

Tease it the chic way. KITCHEN invites virtual world bloggers with real denim jeans.

It's for SONY VAIO P, the world's smallest full-power PC that can be put in the back pocket of jeans.

With the ever-enhancing influential power of certain bloggers, KITCHEN kick-starts the launch with the opinion leaders. Eight selected ones from various fields are invited to have a pilot test of the product.

The invitation, instead of typical Paper DM or eDM, is indeed a design carton box couriered to each alpha writer. On the box, it reads "The next hip thing from Sony". When opened, the recipient will see a real pair of denim jeans, with hand-sewn studs that form the "V" of the logotype VAIO. An insert that reads "WHAT'S IN THE POCKET?" will definitely lead him/her to take it out to find out details of the invitation. Some smart bloggers even know the size of the invitation insert is indeed the actual size of the product.


All bloggers enjoy the trial party and some even praise the creativity of the Denim Invitation Kit in their own blogs.

What makes an already quintessential restaurant even more quintessential? KITCHEN.

Located in the hub of Central, SEVVA (pronounced as "savour") is undoubtedly the most sought-after restaurant in Hong Kong since its opening months ago. Embraced by the surreally breath-taking views of the island, SEVVA is probably the only restaurant in town constantly reserved by the A-list celebrities and the well heeled.

As the founder of SEVVA as well as the Queen of Style, Bonnie Gokson picks only what's best according to her discerning taste. And KITCHEN is honoured to be chosen, to create the website for SEVVA.

"The whole world knows how demanding I am. And this is not the first time I work with KITCHEN.", says Bonnie, with her all-time charming smile.

World's smallest and lightest Blu-ray laptop by SONY is compatible with the speediest agency, KITCHEN.

Targeting the very sophisticated laptop users, SONY is proud to present its latest high-end model, VAIO TT, with an array of killer features. Simply put, it's the smallest and lightest computer in the world equipped with a Blu-ray disc player.

With technically the best picture and sound quality, SONY VAIO TT also comes with a sleek product design in 4 chic colours to make it a hot pick inside out. Instead of boldly displaying the product edges , KITCHEN chooses to escort the visitors to explore and experience this high-end creation by themselves, alongside with the gorgeous talent.

There are at least 2 miracles you can't miss:

1) SONY can make this incredible machine as light as 1.3 kg;

2) KITCHEN can complete this incredible website in as short as 2.5 weeks.

Thank Goodness : )

Tony keeps learning through teaching. A speech for students of Hong Kong Baptist University.

Invited by Gladys Lam, lecturer of Department of Communication Studies of Hong Kong Baptist University, Tony Wong of KITCHEN is happy to share what he has learnt in his last 18 years since entering the world of advertising.

Titled as "It takes more than good writing to be a good writer", the speech was jointly made with Mr Chong Kin, Creative Director of Leo Burnett Hong Kong.

From the versatile roles of a writer, to ways to create ads with illustrations of his previous works, Tony tries his best to replace question marks in students' heads with lots of "Oh, I see.".

Some students do raise worries regarding their future due to the current economic environment.

" I graduated in 1990, the sentiment of Hong Kong was at its worst. And my major was Business, instead of Design. And ultimately I still managed to get into advertising and I am still in it."

Tony further boosts up their confidence level, "Whatever career you choose, there'll still be ups and downs within the 40-year time span. Make sure the one you're in is the one you like most. In brief, be who you truly are."

KITCHEN is happy to win a Bronze for PCCW at Kam Fan Awards night.

Thank you. Thank you. Thank you.

To the honourable judges from around the world and of course our beloved client, PCCW.

Being the "Oscar of Advertising", winning anything from Kam Fan Awards this year is extremely tough.

In the "Best Online Advertising" category, there were hundreds of entries from all over Hong Kong and Mainland China, yet only 2 entries were awarded.

And KITCHEN is luckily to be one of the two winners.

It's a banner ad done for PCCW, to demonstrate the omnipresence of its Everywhere wireless broadband service.

Contrary to the "typical" solution, 5 banners, instead of one, were bought. Viewers were asked to drag the user featured in the ad among the 5 places to experience the "Everywhere" coverage of the service.

For details of this ad, please refer to KITCHEN's previous post on 5 May, 2008.