Formerly targeting at retail chain owners overseeing branches in various districts, PCCW is now promoting another sought-after application of its remote-controlled webcam, EasyWatch, to the busy parents.
Click to view the Online Interactive DemoAs another device that makes full use of PCCW's strength - The Quadruple Platform, EasyWatch allows its user to monitor his home from afar, through one of any 4 ways, namely PCCW mobile, now TV, internet and its special interactive fixed-line phone - EYE.
With such device installed at home, even the busiest daddy and mommy can take a look at home between meetings wherever they are. "Is my baby sleeping well?", "Has the lovely poodle learnt new tricks?", "Is the maid taking good care of the seniors?" Peace of mind is well assured even when one is far away from home.
KITCHEN does the kick-off, with the help of the lovely babies. They are indeed 2 interactive banners placed on site with high traffic. One opens on a crying baby with its granny hitting hard from behind with a slipper. Just when you think it's a heart-breaking scene, a super comes up - "The truth is..." When the viewer clicks the button, the camera pans to reveal that the sweet granny is indeed hitting a cockroach behind the baby.
The next version starts with a mini baby doing chin-up. When one ponders if it's some kind of over-the-top advertising for a milk powder brand, the super fades on - "The truth is..." Once the viewer clicks the button, the camera pans down. It's indeed his mother holding him up and down for mutual fun.The 2 interactive banners have generated massive awareness, clicks and talks, especially among moms, within days.
