Effectiveness for PCCW Wireless

KITCHEN innovates disturbance-free banner ad placement

On top of its above-the-line campaign, PCCW needs online strength to forge its leadership position in providing wireless broadband service through its quadruple platform, namely netvigator Home Wireless service, PCCW WiFi hotspots, netvigator Everywhere and PCCW Mobile.

Simply put, "Connecting anywhere" is the ad message.

Since such "What to say" is so familiar, we definitely need an impactful "How to say" to draw the audience.

With "Crazy Ad" being the most widely used solution to make impact, KITCHEN sees intrinsic incompetence in it.

"To most internet viewers, a typical crazy ad is so disturbing. If not executed well, it, instead of drawing viewers, will block users from reading further, or worst of all, leads to closure of the ad before having any part of it read.", says Allen Wong, Client Service Director of KITCHEN.

In view of this, KITCHEN goes for something far more effective.

The special banner placement enables viewers to drag, drop and swing the main character among 5 banner spaces to convey the seen-before "Connecting anywhere" message in an untried manner.

Play now to learn more!

A Full HD Website For a Full HD Handycam

SONY Handycam TG1. Product placement first seen in interactive suspense movies.

Being the smallest in the market which can capture both Full HD video and still shots, KITCHEN suggests SONY to sell with movies - Full HD movies.

"Handycam users are naturally movie lovers, so why don't we use movies to sell?", says Alan Kan, Creative Director for Interactive, KITCHEN.

Everything spins off from a theme line developed by KITCHEN - 「細得可移」, which means "Small enough to move" as well as "Suspiciously small" in Chinese.

Naturally, 3 suspense movies are made with the product features embedded for viewers to experience in an interactive manner.

Lights off.

Action.

Making Citi Even Greener

A Green Citi Video to Educate Staff to GO PAPERLESS!

KITCHEN has made a eco-friendly video for Citibank in which each senior management staff talks about ways to save paper in the office.



A set of Green Citi signages are also produced to place in different locations in their working place which serve as reminders as a follow-up of the video.

First LifeBillboard ever created in Hong Kong

KITCHEN celebrates BOCG's anniversary in an unprecedented way.



When Bank of China Group Life Insurance asks KITCHEN to help them promote on their 10th anniversary, KITCHEN persuades them to do it in a ground-breaking way, together with 5,000 people.

"While most gigantic corporations inform public of their anniversaries with boring ads, why can't we make it a big celebration that even a non-customer can take part?" , questions Tony Wong, Creative Director, KITCHEN.

This LifeBillboard is definitely the 1st on Hong Kong, highly-likely the 1st in Asia, and not impossibly the 1st in the whole wide world.

Official website: www.lifebillboard.com

A revamp of website to recruit more Climateers

KITCHEN x WWF call for less Carbon Footprint

Climateers, as coined by WWF, are the group of people volunteer to rectify the climate change through cutting their "Carbon Footprints" considerably with a change of their lifestyle.

"Anyone can pledge to be a Climateer. But to achieve this, we must have a very user-friendly website in the first place.", says Allen Wong, Director of Client Service, KITCHEN.

On top of making WWF's site a more friendly one, KITCHEN's revamp leaves room for the site's future expansion.














And make sure you try out the Carbon Calculator and see how big your Carbon Footprint is!

A quick glance of KITCHEN's online work in 2007.

For BIG brands, with BIG results.

From Good to Great.

KITCHEN elevates status of shopping hub for Hysan Development

Being the biggest single landlord in Causeway Bay, Hysan owns geographically the biggest floor area for shops.

However, they are scattered like a spread over shopping centres and commercial buildings nearby. Though most people know Lee Gardens, only few can tell names of commercial buildings and shopping centres, let alone the developer behind.

To freshen up shoppers as well as to boost confidence for future tenants, a dual-role solution is adopted, after rounds of meetings by the board.

"Spoil yourself around Hysan Avenue" is the creative platform.

"Few developers in Hong Kong have the privilege of having theirs names appeared on names of streets, why don't we upfront this in the ad? It gonna be a powerful statement that no competition can mimic.", says Tony Wong, Creative Director of KITCHEN.

Three key offerings, namely Fine Dining, Designer Boutiques and Fashion for Kids are nicely executed by world famous photographer Lewis Ho.