Ad industry respects KITCHEN. Tony is inivited to judge 2008 HK4As Kam Fan Awards.

Invited by Spencer Wong, Creative Committee Chairman of HK4As, Tony Wong of KITCHEN will be on the judging panel for 2008 KAM FAN Awards, together with other figureheads of the ad circle.

Themed as "This year, it could be anything.", entries for the very first time are judged within one category - The Integrated. Which means Above-the-line, Below-the-line, Online, offline and even Through-the-line works will not be judged separately anymore, to reflect their true essence in the real world.

"I'll look at things like a man on the street, instead of an ad man," says Tony. " And I really hope the Best of Show would go to a genuine work piece paid by real clients and seen by the public in real."

KAM FAN awards show is equivalent to the Oscar in advertising, both in Hong Kong and Mainland China.

Getting close to hundreds of top clients. A mind-freshening speech by Tony for a post-Cannes 2008 event.

On 8 October, 2008 at Hong Kong Arts Centre, Tony Wong of KITCHEN was invited to make a speech for a post-Cannes event hosted by TVB.

Titled as "No Guts. No Glory.", Tony illustrated his own discerning viewpoints on advertising with his talked-about works done for SUNDAY, E*TRADE, KMB and Chase Manhattan throughout his career.

With core message being "As a client in Hong Kong, why you should strive for creative excellence in every ad you run.", Tony opened up minds of audience with topics like “Whatever too right is probably wrong.”, "Not feeling comfortable is good for you" and "Ads are never made to inform"..., 3oo senior clients in town left the theatre with mind-expanding ideas regarding advertising.

"I could never imagine Advertising could be seen this way. Never from any companies. Never from any colleges. I would really regret if I chose not to come here today.", says a satisfying attendant.

Purifying New Blood. Tony lectures on MasterClass students of Hong Kong Polytechnic University.

Invited by Mr C C Tang, one of the most experienced ad gurus of Greater China now turned college lecturer, Tony Wong of KITCHEN is happy to play mentor for the final year students of School of Design, Hong Kong Polytechnic University.

For 8 lessons lasting as long as 3 hours each, Tony shares with the students what he has learned in his 18 years of agency experience, with a focus on copywriting.

With topics ranging from "It takes more than good writing to be a good writer", to "Birth of the 3rd breed", Tony tries to illustrate the WHAT?, WHY? and HOW? of being an excellent writer with the aid of his own previous works, world famous examples, discussions, home work, as well as a role-playing workshop.

"Today's kids are just so lucky to have prevailing CDs talking to them face-to-face,", says Tony, "I wish they could treasure."