Should there be anything come close to the speed of PCCW Wireless connection, it should probably be KITCHEN's efficiency.

They made it for so many times, and they've made it once again.

We're talking about KITCHEN's almost surreal efficiency.

It's a decision using "Doors at will" with local artists getting in-and-out to demonstrate PCCW Wireless connections are everywhere when KITCHEN is sought to help, the challenge is Time, an element one can't ask for more from celebrities.

Yet KITCHEN never settles for inferior work quality because of lack of time.

Instead , KITCHEN makes the best use of it shooting 2 blue screen videos for the website. With its own post-production techniques to key the images shot against various virtual reality backgrounds, the whole approach shows users that they can basically get online everywhere with PCCW Wireless service in an entertaining manner.

On top of building websites, KITCHEN develops 2 interactive game banner ads for audience to interact with their idols. Both are memory games wrapped up by a unified ad message - "You don't need to remember where you can get online now, 'coz you can simply get online everywhere with PCCW Wireless."

Just another solid proof to show that KITCHEN never cuts corners. Even facing tight deadlines.

Maybe it's what connects big clients with KITCHEN.

KITCHEN's multiple-choice solution makes PCCW Wireless a wise choice

Engaging audience with situational riddles, in a hilarious way.

Riding on PCCW Wireless above-the-line promotion, KITCHEN comes up with an interactive banner ad campaign, to further enhance the benefit of its quadruple wireless internet connection platform - i.e. netvigator Home Wireless service, PCCW WiFi hotspots, netvigator Everywhere, and PCCW Mobile.

With the declining click-through-rate of PCCW's banners in recent years, KITCHEN suggests client not to force-feed audience with hard facts in a linear way anymore.

Instead, KTICHEN has shot a series of video banners, each with a multiple-choice question of "How to get online?" in that particular situation. All answers are deemed to be hilarious, yet the point is to tempt audience to reveal the ad messages for themselves.

The result is surprisingly remarkable, with both click-through rate and recalling rate exceeding expectation of everybody, including ourselves.

Humour does pull.

Trying is believing : )