K11. What renders shopping in Tsim Sha Tsui hip. Again.

Once a shopping hub of world's most luxury brands, the charisma of Tsim Sha Tsui has been split among the mega shopping places on Hong Kong Island, for more than a decade.

Such dominance might shift with the recent erection of K11 in Tsim Sha Tsui, an all-new flagship shopping complex co-developed by New World Development and Urban Council, adjacent to its counterparts of Hotel and serviced apartments.

Positioned as the first Shopping Art Gallery in Hong Kong, the element of art would be a long-term marketing emphasis for K11 in the years to come.

To ride on such, KITCHEN has created a website equipped with interactive functions to highlight K11's key features, which would surely facilitate client's leasing to its potential tenants.

Live Slow to Win Big. For you and our planet Earth.

KITCHEN feels high with WWF Climateers 3600 Low Carbon Challenge.


Starting 2008 September onwards, every household in Hong Kong will be a monthly electricity bill rebate by the government which adds up to HK$3600 at the end of the whole 6-month period.

In order to urge people not to consume more electricity (which in turn damages our climate with excessive emissions of CO2) purely because of the rebate, KITCHEN joins forces with WWF to launch a meaningful competition for the public to take part - 3600 Low Carbon Challenge. With winners being the ones who are the slowest to use up the entitled $3,600.

Built by KITCHEN, a 3600 Low Carbon Challenge minisite is launched to promote the competition. The site has an engine for people to enrol and participate. Once you enrol, simply input your electricity bill amount starting from September and you're in competition with the rest of Hong Kong families. Along the upcoming 5 months, you can always check who's the energy-saving leader and to share energy saving tips with the rest.

KITCHEN has also tailored a household version of Carbon Calculator purely for this meaningful competition, a lovely print ad on Ming Pao as well as an online ad on Ming Pao Online plus Yahoo!

Cuddly babies get massive attention for PCCW EasyWatch.

Formerly targeting at retail chain owners overseeing branches in various districts, PCCW is now promoting another sought-after application of its remote-controlled webcam, EasyWatch, to the busy parents.

Click to view the Online Interactive Demo

As another device that makes full use of PCCW's strength - The Quadruple Platform, EasyWatch allows its user to monitor his home from afar, through one of any 4 ways, namely PCCW mobile, now TV, internet and its special interactive fixed-line phone - EYE.

With such device installed at home, even the busiest daddy and mommy can take a look at home between meetings wherever they are. "Is my baby sleeping well?", "Has the lovely poodle learnt new tricks?", "Is the maid taking good care of the seniors?" Peace of mind is well assured even when one is far away from home.KITCHEN does the kick-off, with the help of the lovely babies. They are indeed 2 interactive banners placed on site with high traffic. One opens on a crying baby with its granny hitting hard from behind with a slipper. Just when you think it's a heart-breaking scene, a super comes up - "The truth is..." When the viewer clicks the button, the camera pans to reveal that the sweet granny is indeed hitting a cockroach behind the baby.

The next version starts with a mini baby doing chin-up. When one ponders if it's some kind of over-the-top advertising for a milk powder brand, the super fades on - "The truth is..." Once the viewer clicks the button, the camera pans down. It's indeed his mother holding him up and down for mutual fun.

The 2 interactive banners have generated massive awareness, clicks and talks, especially among moms, within days.

Make this world a better place with facebook

Want to know your "Carbon footprint"? Use WWF's Carbon Calculator developed by KITCHEN!

Comparing with the most sophisticated parts of the world, Hong Kong is still in pressing need to educate the public the concept of "Carbon Footprint".

Measured in tons per year, Carbon Footprint is the amount of Carbon Dioxide (which is believed to be the key poison to our healthy planet) emitted by each of your activity like driving, sleeping with your air-con on, or simply travelling by air planes.

With KITCHEN's eco-friendly facebook application tailored for WWF - "Let's see Less C", you can see how much Carbon Footprint you produce with your lifestyle plus how much you can reduce, with just a little shift of your habit.

Have this world-changing facebook application today!

SONY entrusted KITCHEN with an insurmountable task. KITCHEN delivered on time, with miraculous results.

A through-the-line campaign that make passers-by stop for the new Walkman.

It's not a SONY digital camera. It's a SONY Walkman digital. And what we've come up is an event of pictures.

We're not drunk.

The product we need to launch is the all new SONY Walkman
digital, with innumerable design casings for users to change, just like fashion accessories.

SONY demands no less than 1,000 photos taken, plus to drive visitors to its revamped flagship showroom.

KITCHEN says OK.

And wraps around the various items of the whole campaign with one single word that reflects the product's essence, Match.

While most photo submission websites wait passively for people to upload, we lure people to visit our site spontaneously.

By putting them centre stage.

5 gorgeous fashion models ask people to take pictures with them in the shopping hub of Causeway Bay. Once done, the models will ask them to visit the revamped showroom nearby as well as the website from time to time to see how great they look.

It is human psychology that:

1. You will always look for yourself in a group photo and;
2. When you are photographed, you always want to see if you're looking good in the picture.

Results? Extremely successful!

• We captured over 1500 photos (i.e. 1.5 times of client's benchmark) in just 6 hours;
• Huge traffic was driven to the Sony showroom, with instant purchases and innumerable subscriptions for the limited edition model;
• Before the site was lived, countless people couldn't wait to call the SONY hotline to ask when they could see their own pictures online.

And to achieve such miraculous results, it took a marketing event, promotion collaterals, a minisite, online ads...All done and delivered in less than 2 weeks.

Surreal? Yes.

Impossible? No. Well, at least not to KITCHEN.

- Click to see event day photos

KITCHEN's multiple-choice solution makes PCCW Wireless a wise choice

Engaging audience with situational riddles, in a hilarious way.

Riding on PCCW Wireless above-the-line promotion, KITCHEN comes up with an interactive banner ad campaign, to further enhance the benefit of its quadruple wireless internet connection platform - i.e. netvigator Home Wireless service, PCCW WiFi hotspots, netvigator Everywhere, and PCCW Mobile.

With the declining click-through-rate of PCCW's banners in recent years, KITCHEN suggests client not to force-feed audience with hard facts in a linear way anymore.

Instead, KTICHEN has shot a series of video banners, each with a multiple-choice question of "How to get online?" in that particular situation. All answers are deemed to be hilarious, yet the point is to tempt audience to reveal the ad messages for themselves.

The result is surprisingly remarkable, with both click-through rate and recalling rate exceeding expectation of everybody, including ourselves.

Humour does pull.

Trying is believing : )

Effectiveness for PCCW Wireless

KITCHEN innovates disturbance-free banner ad placement

On top of its above-the-line campaign, PCCW needs online strength to forge its leadership position in providing wireless broadband service through its quadruple platform, namely netvigator Home Wireless service, PCCW WiFi hotspots, netvigator Everywhere and PCCW Mobile.

Simply put, "Connecting anywhere" is the ad message.

Since such "What to say" is so familiar, we definitely need an impactful "How to say" to draw the audience.

With "Crazy Ad" being the most widely used solution to make impact, KITCHEN sees intrinsic incompetence in it.

"To most internet viewers, a typical crazy ad is so disturbing. If not executed well, it, instead of drawing viewers, will block users from reading further, or worst of all, leads to closure of the ad before having any part of it read.", says Allen Wong, Client Service Director of KITCHEN.

In view of this, KITCHEN goes for something far more effective.

The special banner placement enables viewers to drag, drop and swing the main character among 5 banner spaces to convey the seen-before "Connecting anywhere" message in an untried manner.

Play now to learn more!