From Good to Great.

KITCHEN elevates status of shopping hub for Hysan Development

Being the biggest single landlord in Causeway Bay, Hysan owns geographically the biggest floor area for shops.

However, they are scattered like a spread over shopping centres and commercial buildings nearby. Though most people know Lee Gardens, only few can tell names of commercial buildings and shopping centres, let alone the developer behind.

To freshen up shoppers as well as to boost confidence for future tenants, a dual-role solution is adopted, after rounds of meetings by the board.

"Spoil yourself around Hysan Avenue" is the creative platform.

"Few developers in Hong Kong have the privilege of having theirs names appeared on names of streets, why don't we upfront this in the ad? It gonna be a powerful statement that no competition can mimic.", says Tony Wong, Creative Director of KITCHEN.

Three key offerings, namely Fine Dining, Designer Boutiques and Fashion for Kids are nicely executed by world famous photographer Lewis Ho.