Monday, November 24, 2008

World's smallest and lightest Blu-ray laptop by SONY is compatible with the speediest agency, KITCHEN.


Targeting the very sophisticated laptop users, SONY is proud to present its latest high-end model, VAIO TT, with an array of killer features. Simply put, it's the smallest and lightest computer in the world equipped with a Blu-ray disc player.

With technically the best picture and sound quality, SONY VAIO TT also comes with a sleek product design in 4 chic colours to make it a hot pick inside out. Instead of boldly displaying the product edges , KITCHEN chooses to escort the visitors to explore and experience this high-end creation by themselves, alongside with the gorgeous talent.

There are at least 2 miracles you can't miss:

1) SONY can make this incredible machine as light as 1.3 kg;

2) KITCHEN can complete this incredible website in as short as 2.5 weeks.

Thank Goodness : )

Thursday, November 13, 2008

Tony keeps learning through teaching. A speech for students of Hong Kong Baptist University.



Invited by Gladys Lam, lecturer of Department of Communication Studies of Hong Kong Baptist University, Tony Wong of KITCHEN is happy to share what he has learnt in his last 18 years since entering the world of advertising.

Titled as "It takes more than good writing to be a good writer", the speech was jointly made with Mr Chong Kin, Creative Director of Leo Burnett Hong Kong.

From the versatile roles of a writer, to ways to create ads with illustrations of his previous works, Tony tries his best to replace question marks in students' heads with lots of "Oh, I see.".

Some students do raise worries regarding their future due to the current economic environment.

" I graduated in 1990, the sentiment of Hong Kong was at its worst. And my major was Business, instead of Design. And ultimately I still managed to get into advertising and I am still in it."

Tony further boosts up their confidence level, "Whatever career you choose, there'll still be ups and downs within the 40-year time span. Make sure the one you're in is the one you like most. In brief, be who you truly are."

KITCHEN is happy to win a Bronze for PCCW at Kam Fan Awards night.

Thank you. Thank you. Thank you.

To the honourable judges from around the world and of course our beloved client, PCCW.

Being the "Oscar of Advertising", winning anything from Kam Fan Awards this year is extremely tough.

In the "Best Online Advertising" category, there were hundreds of entries from all over Hong Kong and Mainland China, yet only 2 entries were awarded.

And KITCHEN is luckily to be one of the two winners.

It's a banner ad done for PCCW, to demonstrate the omnipresence of its Everywhere wireless broadband service.

Contrary to the "typical" solution, 5 banners, instead of one, were bought. Viewers were asked to drag the user featured in the ad among the 5 places to experience the "Everywhere" coverage of the service.

For details of this ad, please refer to KITCHEN's previous post on 5 May, 2008.