KITCHEN is happy to win a Bronze for PCCW at Kam Fan Awards night.

Thank you. Thank you. Thank you.

To the honourable judges from around the world and of course our beloved client, PCCW.

Being the "Oscar of Advertising", winning anything from Kam Fan Awards this year is extremely tough.

In the "Best Online Advertising" category, there were hundreds of entries from all over Hong Kong and Mainland China, yet only 2 entries were awarded.

And KITCHEN is luckily to be one of the two winners.

It's a banner ad done for PCCW, to demonstrate the omnipresence of its Everywhere wireless broadband service.

Contrary to the "typical" solution, 5 banners, instead of one, were bought. Viewers were asked to drag the user featured in the ad among the 5 places to experience the "Everywhere" coverage of the service.

For details of this ad, please refer to KITCHEN's previous post on 5 May, 2008.

Should there be anything come close to the speed of PCCW Wireless connection, it should probably be KITCHEN's efficiency.

They made it for so many times, and they've made it once again.

We're talking about KITCHEN's almost surreal efficiency.

It's a decision using "Doors at will" with local artists getting in-and-out to demonstrate PCCW Wireless connections are everywhere when KITCHEN is sought to help, the challenge is Time, an element one can't ask for more from celebrities.

Yet KITCHEN never settles for inferior work quality because of lack of time.

Instead , KITCHEN makes the best use of it shooting 2 blue screen videos for the website. With its own post-production techniques to key the images shot against various virtual reality backgrounds, the whole approach shows users that they can basically get online everywhere with PCCW Wireless service in an entertaining manner.

On top of building websites, KITCHEN develops 2 interactive game banner ads for audience to interact with their idols. Both are memory games wrapped up by a unified ad message - "You don't need to remember where you can get online now, 'coz you can simply get online everywhere with PCCW Wireless."

Just another solid proof to show that KITCHEN never cuts corners. Even facing tight deadlines.

Maybe it's what connects big clients with KITCHEN.

Cuddly babies get massive attention for PCCW EasyWatch.

Formerly targeting at retail chain owners overseeing branches in various districts, PCCW is now promoting another sought-after application of its remote-controlled webcam, EasyWatch, to the busy parents.

Click to view the Online Interactive Demo

As another device that makes full use of PCCW's strength - The Quadruple Platform, EasyWatch allows its user to monitor his home from afar, through one of any 4 ways, namely PCCW mobile, now TV, internet and its special interactive fixed-line phone - EYE.

With such device installed at home, even the busiest daddy and mommy can take a look at home between meetings wherever they are. "Is my baby sleeping well?", "Has the lovely poodle learnt new tricks?", "Is the maid taking good care of the seniors?" Peace of mind is well assured even when one is far away from home.KITCHEN does the kick-off, with the help of the lovely babies. They are indeed 2 interactive banners placed on site with high traffic. One opens on a crying baby with its granny hitting hard from behind with a slipper. Just when you think it's a heart-breaking scene, a super comes up - "The truth is..." When the viewer clicks the button, the camera pans to reveal that the sweet granny is indeed hitting a cockroach behind the baby.

The next version starts with a mini baby doing chin-up. When one ponders if it's some kind of over-the-top advertising for a milk powder brand, the super fades on - "The truth is..." Once the viewer clicks the button, the camera pans down. It's indeed his mother holding him up and down for mutual fun.

The 2 interactive banners have generated massive awareness, clicks and talks, especially among moms, within days.

KITCHEN's multiple-choice solution makes PCCW Wireless a wise choice

Engaging audience with situational riddles, in a hilarious way.

Riding on PCCW Wireless above-the-line promotion, KITCHEN comes up with an interactive banner ad campaign, to further enhance the benefit of its quadruple wireless internet connection platform - i.e. netvigator Home Wireless service, PCCW WiFi hotspots, netvigator Everywhere, and PCCW Mobile.

With the declining click-through-rate of PCCW's banners in recent years, KITCHEN suggests client not to force-feed audience with hard facts in a linear way anymore.

Instead, KTICHEN has shot a series of video banners, each with a multiple-choice question of "How to get online?" in that particular situation. All answers are deemed to be hilarious, yet the point is to tempt audience to reveal the ad messages for themselves.

The result is surprisingly remarkable, with both click-through rate and recalling rate exceeding expectation of everybody, including ourselves.

Humour does pull.

Trying is believing : )

A quick glance of KITCHEN's online work in 2007.

For BIG brands, with BIG results.