KITCHEN is happy to win a Bronze for PCCW at Kam Fan Awards night.

Thank you. Thank you. Thank you.

To the honourable judges from around the world and of course our beloved client, PCCW.

Being the "Oscar of Advertising", winning anything from Kam Fan Awards this year is extremely tough.

In the "Best Online Advertising" category, there were hundreds of entries from all over Hong Kong and Mainland China, yet only 2 entries were awarded.

And KITCHEN is luckily to be one of the two winners.

It's a banner ad done for PCCW, to demonstrate the omnipresence of its Everywhere wireless broadband service.

Contrary to the "typical" solution, 5 banners, instead of one, were bought. Viewers were asked to drag the user featured in the ad among the 5 places to experience the "Everywhere" coverage of the service.

For details of this ad, please refer to KITCHEN's previous post on 5 May, 2008.

Ad industry respects KITCHEN. Tony is inivited to judge 2008 HK4As Kam Fan Awards.

Invited by Spencer Wong, Creative Committee Chairman of HK4As, Tony Wong of KITCHEN will be on the judging panel for 2008 KAM FAN Awards, together with other figureheads of the ad circle.

Themed as "This year, it could be anything.", entries for the very first time are judged within one category - The Integrated. Which means Above-the-line, Below-the-line, Online, offline and even Through-the-line works will not be judged separately anymore, to reflect their true essence in the real world.

"I'll look at things like a man on the street, instead of an ad man," says Tony. " And I really hope the Best of Show would go to a genuine work piece paid by real clients and seen by the public in real."

KAM FAN awards show is equivalent to the Oscar in advertising, both in Hong Kong and Mainland China.