Tease it the chic way. KITCHEN invites virtual world bloggers with real denim jeans.

It's for SONY VAIO P, the world's smallest full-power PC that can be put in the back pocket of jeans.

With the ever-enhancing influential power of certain bloggers, KITCHEN kick-starts the launch with the opinion leaders. Eight selected ones from various fields are invited to have a pilot test of the product.

The invitation, instead of typical Paper DM or eDM, is indeed a design carton box couriered to each alpha writer. On the box, it reads "The next hip thing from Sony". When opened, the recipient will see a real pair of denim jeans, with hand-sewn studs that form the "V" of the logotype VAIO. An insert that reads "WHAT'S IN THE POCKET?" will definitely lead him/her to take it out to find out details of the invitation. Some smart bloggers even know the size of the invitation insert is indeed the actual size of the product.


All bloggers enjoy the trial party and some even praise the creativity of the Denim Invitation Kit in their own blogs.

World's smallest and lightest Blu-ray laptop by SONY is compatible with the speediest agency, KITCHEN.

Targeting the very sophisticated laptop users, SONY is proud to present its latest high-end model, VAIO TT, with an array of killer features. Simply put, it's the smallest and lightest computer in the world equipped with a Blu-ray disc player.

With technically the best picture and sound quality, SONY VAIO TT also comes with a sleek product design in 4 chic colours to make it a hot pick inside out. Instead of boldly displaying the product edges , KITCHEN chooses to escort the visitors to explore and experience this high-end creation by themselves, alongside with the gorgeous talent.

There are at least 2 miracles you can't miss:

1) SONY can make this incredible machine as light as 1.3 kg;

2) KITCHEN can complete this incredible website in as short as 2.5 weeks.

Thank Goodness : )

Another shocking success tailored for SONY. KITCHEN extends one's scary moments during Halloween.

Soft selling does shock. KITCHEN helps SONY impress audience with its new models of image and video cameras.

Riding on the craze at Ocean Park during Halloween, SONY builds 3 haunted houses there to respectively promote its all-new image capturing products from Cybershot, Handycam, and Alpha.

In one house, frightened faces of visitors are captured by Cybershot digital cameras. They can then download the photos at the Halloween mini site developed by KITCHEN.



In the second haunted house, a video clip is captured for every visitor by the latest model of Handycam. The video clips are all stored on the SONY pre-registration YouTube page where visitors can view their yell-like-hell moments as many time as they wish.



For the Alpha camera, a more engaging way is employed - A photo competition. People can upload pictures shot with SONY Alpha cam to a special site built by KITCHEN and wait for "The Judgment Day".

Once and again, one doesn't need a 3rd eye to tell this launch by KITCHEN is something more than a phantom success.