Invited by Gladys Lam, lecturer of Department of Communication Studies of Hong Kong Baptist University, Tony Wong of KITCHEN is happy to share what he has learnt in his last 18 years since entering the world of advertising.
Titled as "It takes more than good writing to be a good writer", the speech was jointly made with Mr Chong Kin, Creative Director of Leo Burnett Hong Kong.
From the versatile roles of a writer, to ways to create ads with illustrations of his previous works, Tony tries his best to replace question marks in students' heads with lots of "Oh, I see.".
Some students do raise worries regarding their future due to the current economic environment.
" I graduated in 1990, the sentiment of Hong Kong was at its worst. And my major was Business, instead of Design. And ultimately I still managed to get into advertising and I am still in it."
Tony further boosts up their confidence level, "Whatever career you choose, there'll still be ups and downs within the 40-year time span. Make sure the one you're in is the one you like most. In brief, be who you truly are."
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