Tuesday, March 25, 2008

Making Citi Even Greener

A Green Citi Video to Educate Staff to GO PAPERLESS!

KITCHEN has made a eco-friendly video for Citibank in which each senior management staff talks about ways to save paper in the office.



A set of Green Citi signages are also produced to place in different locations in their working place which serve as reminders as a follow-up of the video.

Saturday, March 1, 2008

First LifeBillboard ever created in Hong Kong

KITCHEN celebrates BOCG's anniversary in an unprecedented way.



When Bank of China Group Life Insurance asks KITCHEN to help them promote on their 10th anniversary, KITCHEN persuades them to do it in a ground-breaking way, together with 5,000 people.

"While most gigantic corporations inform public of their anniversaries with boring ads, why can't we make it a big celebration that even a non-customer can take part?" , questions Tony Wong, Creative Director, KITCHEN.

This LifeBillboard is definitely the 1st on Hong Kong, highly-likely the 1st in Asia, and not impossibly the 1st in the whole wide world.

Official website: www.lifebillboard.com