When Bank of China Group Life Insurance asks KITCHEN to help them promote on their 10th anniversary, KITCHEN persuades them to do it in a ground-breaking way, together with 5,000 people.
"While most gigantic corporations inform public of their anniversaries with boring ads, why can't we make it a big celebration that even a non-customer can take part?" , questions Tony Wong, Creative Director, KITCHEN.
This LifeBillboard is definitely the 1st on Hong Kong, highly-likely the 1st in Asia, and not impossibly the 1st in the whole wide world.
Official website: www.lifebillboard.com
No comments:
Post a Comment