It's a hip product.
(Excuse the pun, according to the 2 key visuals developed in Japan, VAIO P is deliberately put into the hip pocket of jeans.)
And KITCHEN's task is clear - To arouse public interest and initiate online subscription.
Hence, an array of almost 10 online ads are created within weeks which are then seen in the most popular sites.
We don't even believe we could manage to get them all done, on time.
What we couldn't even expect is, an oversubscription happens overnight, literally.
No comments:
Post a Comment