Tony keeps learning through teaching. A speech for students of Hong Kong Baptist University.

Invited by Gladys Lam, lecturer of Department of Communication Studies of Hong Kong Baptist University, Tony Wong of KITCHEN is happy to share what he has learnt in his last 18 years since entering the world of advertising.

Titled as "It takes more than good writing to be a good writer", the speech was jointly made with Mr Chong Kin, Creative Director of Leo Burnett Hong Kong.

From the versatile roles of a writer, to ways to create ads with illustrations of his previous works, Tony tries his best to replace question marks in students' heads with lots of "Oh, I see.".

Some students do raise worries regarding their future due to the current economic environment.

" I graduated in 1990, the sentiment of Hong Kong was at its worst. And my major was Business, instead of Design. And ultimately I still managed to get into advertising and I am still in it."

Tony further boosts up their confidence level, "Whatever career you choose, there'll still be ups and downs within the 40-year time span. Make sure the one you're in is the one you like most. In brief, be who you truly are."

KITCHEN is happy to win a Bronze for PCCW at Kam Fan Awards night.

Thank you. Thank you. Thank you.

To the honourable judges from around the world and of course our beloved client, PCCW.

Being the "Oscar of Advertising", winning anything from Kam Fan Awards this year is extremely tough.

In the "Best Online Advertising" category, there were hundreds of entries from all over Hong Kong and Mainland China, yet only 2 entries were awarded.

And KITCHEN is luckily to be one of the two winners.

It's a banner ad done for PCCW, to demonstrate the omnipresence of its Everywhere wireless broadband service.

Contrary to the "typical" solution, 5 banners, instead of one, were bought. Viewers were asked to drag the user featured in the ad among the 5 places to experience the "Everywhere" coverage of the service.

For details of this ad, please refer to KITCHEN's previous post on 5 May, 2008.

Should there be anything come close to the speed of PCCW Wireless connection, it should probably be KITCHEN's efficiency.

They made it for so many times, and they've made it once again.

We're talking about KITCHEN's almost surreal efficiency.

It's a decision using "Doors at will" with local artists getting in-and-out to demonstrate PCCW Wireless connections are everywhere when KITCHEN is sought to help, the challenge is Time, an element one can't ask for more from celebrities.

Yet KITCHEN never settles for inferior work quality because of lack of time.

Instead , KITCHEN makes the best use of it shooting 2 blue screen videos for the website. With its own post-production techniques to key the images shot against various virtual reality backgrounds, the whole approach shows users that they can basically get online everywhere with PCCW Wireless service in an entertaining manner.

On top of building websites, KITCHEN develops 2 interactive game banner ads for audience to interact with their idols. Both are memory games wrapped up by a unified ad message - "You don't need to remember where you can get online now, 'coz you can simply get online everywhere with PCCW Wireless."

Just another solid proof to show that KITCHEN never cuts corners. Even facing tight deadlines.

Maybe it's what connects big clients with KITCHEN.

Another shocking success tailored for SONY. KITCHEN extends one's scary moments during Halloween.

Soft selling does shock. KITCHEN helps SONY impress audience with its new models of image and video cameras.

Riding on the craze at Ocean Park during Halloween, SONY builds 3 haunted houses there to respectively promote its all-new image capturing products from Cybershot, Handycam, and Alpha.

In one house, frightened faces of visitors are captured by Cybershot digital cameras. They can then download the photos at the Halloween mini site developed by KITCHEN.



In the second haunted house, a video clip is captured for every visitor by the latest model of Handycam. The video clips are all stored on the SONY pre-registration YouTube page where visitors can view their yell-like-hell moments as many time as they wish.



For the Alpha camera, a more engaging way is employed - A photo competition. People can upload pictures shot with SONY Alpha cam to a special site built by KITCHEN and wait for "The Judgment Day".

Once and again, one doesn't need a 3rd eye to tell this launch by KITCHEN is something more than a phantom success.

Can an agency be judged by its cover? 4 new designs of business cards just come out hot from KITCHEN.

In a planet overloaded with information, KITCHEN believes business cards are to make unforgettable first impression instead of merely giving out phone numbers and email addresses.

For a place selling ideas, we want to amplify that everything made in KITCHEN is guaranteed fresh. Hence a sets of 4 designs (for each KITCHEN employee) are created as the 2nd episode of food items, namely deep fried crab claw, century egg, egg tart and shrimp dumpling.

Hungry for one?

Ad industry respects KITCHEN. Tony is inivited to judge 2008 HK4As Kam Fan Awards.

Invited by Spencer Wong, Creative Committee Chairman of HK4As, Tony Wong of KITCHEN will be on the judging panel for 2008 KAM FAN Awards, together with other figureheads of the ad circle.

Themed as "This year, it could be anything.", entries for the very first time are judged within one category - The Integrated. Which means Above-the-line, Below-the-line, Online, offline and even Through-the-line works will not be judged separately anymore, to reflect their true essence in the real world.

"I'll look at things like a man on the street, instead of an ad man," says Tony. " And I really hope the Best of Show would go to a genuine work piece paid by real clients and seen by the public in real."

KAM FAN awards show is equivalent to the Oscar in advertising, both in Hong Kong and Mainland China.

Getting close to hundreds of top clients. A mind-freshening speech by Tony for a post-Cannes 2008 event.

On 8 October, 2008 at Hong Kong Arts Centre, Tony Wong of KITCHEN was invited to make a speech for a post-Cannes event hosted by TVB.

Titled as "No Guts. No Glory.", Tony illustrated his own discerning viewpoints on advertising with his talked-about works done for SUNDAY, E*TRADE, KMB and Chase Manhattan throughout his career.

With core message being "As a client in Hong Kong, why you should strive for creative excellence in every ad you run.", Tony opened up minds of audience with topics like “Whatever too right is probably wrong.”, "Not feeling comfortable is good for you" and "Ads are never made to inform"..., 3oo senior clients in town left the theatre with mind-expanding ideas regarding advertising.

"I could never imagine Advertising could be seen this way. Never from any companies. Never from any colleges. I would really regret if I chose not to come here today.", says a satisfying attendant.