Being the smallest in the market which can capture both Full HD video and still shots, KITCHEN suggests SONY to sell with movies - Full HD movies.
"Handycam users are naturally movie lovers, so why don't we use movies to sell?", says Alan Kan, Creative Director for Interactive, KITCHEN.
Everything spins off from a theme line developed by KITCHEN - 「細得可移」, which means "Small enough to move" as well as "Suspiciously small" in Chinese.
Naturally, 3 suspense movies are made with the product features embedded for viewers to experience in an interactive manner.
Lights off.
Action.
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