On top of its above-the-line campaign, PCCW needs online strength to forge its leadership position in providing wireless broadband service through its quadruple platform, namely netvigator Home Wireless service, PCCW WiFi hotspots, netvigator Everywhere and PCCW Mobile.
Simply put, "Connecting anywhere" is the ad message.Since such "What to say" is so familiar, we definitely need an impactful "How to say" to draw the audience.
With "Crazy Ad" being the most widely used solution to make impact, KITCHEN sees intrinsic incompetence in it.
"To most internet viewers, a typical crazy ad is so disturbing. If not executed well, it, instead of drawing viewers, will block users from reading further, or worst of all, leads to closure of the ad before having any part of it read.", says Allen Wong, Client Service Director of KITCHEN.
In view of this, KITCHEN goes for something far more effective.
The special banner placement enables viewers to drag, drop and swing the main character among 5 banner spaces to convey the seen-before "Connecting anywhere" message in an untried manner.
Play now to learn more!
No comments:
Post a Comment