KITCHEN's multiple-choice solution makes PCCW Wireless a wise choice

Engaging audience with situational riddles, in a hilarious way.

Riding on PCCW Wireless above-the-line promotion, KITCHEN comes up with an interactive banner ad campaign, to further enhance the benefit of its quadruple wireless internet connection platform - i.e. netvigator Home Wireless service, PCCW WiFi hotspots, netvigator Everywhere, and PCCW Mobile.

With the declining click-through-rate of PCCW's banners in recent years, KITCHEN suggests client not to force-feed audience with hard facts in a linear way anymore.

Instead, KTICHEN has shot a series of video banners, each with a multiple-choice question of "How to get online?" in that particular situation. All answers are deemed to be hilarious, yet the point is to tempt audience to reveal the ad messages for themselves.

The result is surprisingly remarkable, with both click-through rate and recalling rate exceeding expectation of everybody, including ourselves.

Humour does pull.

Trying is believing : )

Effectiveness for PCCW Wireless

KITCHEN innovates disturbance-free banner ad placement

On top of its above-the-line campaign, PCCW needs online strength to forge its leadership position in providing wireless broadband service through its quadruple platform, namely netvigator Home Wireless service, PCCW WiFi hotspots, netvigator Everywhere and PCCW Mobile.

Simply put, "Connecting anywhere" is the ad message.

Since such "What to say" is so familiar, we definitely need an impactful "How to say" to draw the audience.

With "Crazy Ad" being the most widely used solution to make impact, KITCHEN sees intrinsic incompetence in it.

"To most internet viewers, a typical crazy ad is so disturbing. If not executed well, it, instead of drawing viewers, will block users from reading further, or worst of all, leads to closure of the ad before having any part of it read.", says Allen Wong, Client Service Director of KITCHEN.

In view of this, KITCHEN goes for something far more effective.

The special banner placement enables viewers to drag, drop and swing the main character among 5 banner spaces to convey the seen-before "Connecting anywhere" message in an untried manner.

Play now to learn more!