K11. What renders shopping in Tsim Sha Tsui hip. Again.

Once a shopping hub of world's most luxury brands, the charisma of Tsim Sha Tsui has been split among the mega shopping places on Hong Kong Island, for more than a decade.

Such dominance might shift with the recent erection of K11 in Tsim Sha Tsui, an all-new flagship shopping complex co-developed by New World Development and Urban Council, adjacent to its counterparts of Hotel and serviced apartments.

Positioned as the first Shopping Art Gallery in Hong Kong, the element of art would be a long-term marketing emphasis for K11 in the years to come.

To ride on such, KITCHEN has created a website equipped with interactive functions to highlight K11's key features, which would surely facilitate client's leasing to its potential tenants.

Live Slow to Win Big. For you and our planet Earth.

KITCHEN feels high with WWF Climateers 3600 Low Carbon Challenge.


Starting 2008 September onwards, every household in Hong Kong will be a monthly electricity bill rebate by the government which adds up to HK$3600 at the end of the whole 6-month period.

In order to urge people not to consume more electricity (which in turn damages our climate with excessive emissions of CO2) purely because of the rebate, KITCHEN joins forces with WWF to launch a meaningful competition for the public to take part - 3600 Low Carbon Challenge. With winners being the ones who are the slowest to use up the entitled $3,600.

Built by KITCHEN, a 3600 Low Carbon Challenge minisite is launched to promote the competition. The site has an engine for people to enrol and participate. Once you enrol, simply input your electricity bill amount starting from September and you're in competition with the rest of Hong Kong families. Along the upcoming 5 months, you can always check who's the energy-saving leader and to share energy saving tips with the rest.

KITCHEN has also tailored a household version of Carbon Calculator purely for this meaningful competition, a lovely print ad on Ming Pao as well as an online ad on Ming Pao Online plus Yahoo!