Invited by Mr C C Tang, one of the most experienced ad gurus of Greater China now turned college lecturer, Tony Wong of KITCHEN is happy to play mentor for the final year students of School of Design, Hong Kong Polytechnic University.
For 8 lessons lasting as long as 3 hours each, Tony shares with the students what he has learned in his 18 years of agency experience, with a focus on copywriting.
With topics ranging from "It takes more than good writing to be a good writer", to "Birth of the 3rd breed", Tony tries to illustrate the WHAT?, WHY? and HOW? of being an excellent writer with the aid of his own previous works, world famous examples, discussions, home work, as well as a role-playing workshop.
"Today's kids are just so lucky to have prevailing CDs talking to them face-to-face,", says Tony, "I wish they could treasure."
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