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Want to know your "Carbon footprint"? Use WWF's Carbon Calculator developed by KITCHEN!

Comparing with the most sophisticated parts of the world, Hong Kong is still in pressing need to educate the public the concept of "Carbon Footprint".

Measured in tons per year, Carbon Footprint is the amount of Carbon Dioxide (which is believed to be the key poison to our healthy planet) emitted by each of your activity like driving, sleeping with your air-con on, or simply travelling by air planes.

With KITCHEN's eco-friendly facebook application tailored for WWF - "Let's see Less C", you can see how much Carbon Footprint you produce with your lifestyle plus how much you can reduce, with just a little shift of your habit.

Have this world-changing facebook application today!

SONY entrusted KITCHEN with an insurmountable task. KITCHEN delivered on time, with miraculous results.

A through-the-line campaign that make passers-by stop for the new Walkman.

It's not a SONY digital camera. It's a SONY Walkman digital. And what we've come up is an event of pictures.

We're not drunk.

The product we need to launch is the all new SONY Walkman
digital, with innumerable design casings for users to change, just like fashion accessories.

SONY demands no less than 1,000 photos taken, plus to drive visitors to its revamped flagship showroom.

KITCHEN says OK.

And wraps around the various items of the whole campaign with one single word that reflects the product's essence, Match.

While most photo submission websites wait passively for people to upload, we lure people to visit our site spontaneously.

By putting them centre stage.

5 gorgeous fashion models ask people to take pictures with them in the shopping hub of Causeway Bay. Once done, the models will ask them to visit the revamped showroom nearby as well as the website from time to time to see how great they look.

It is human psychology that:

1. You will always look for yourself in a group photo and;
2. When you are photographed, you always want to see if you're looking good in the picture.

Results? Extremely successful!

• We captured over 1500 photos (i.e. 1.5 times of client's benchmark) in just 6 hours;
• Huge traffic was driven to the Sony showroom, with instant purchases and innumerable subscriptions for the limited edition model;
• Before the site was lived, countless people couldn't wait to call the SONY hotline to ask when they could see their own pictures online.

And to achieve such miraculous results, it took a marketing event, promotion collaterals, a minisite, online ads...All done and delivered in less than 2 weeks.

Surreal? Yes.

Impossible? No. Well, at least not to KITCHEN.

- Click to see event day photos

KITCHEN's multiple-choice solution makes PCCW Wireless a wise choice

Engaging audience with situational riddles, in a hilarious way.

Riding on PCCW Wireless above-the-line promotion, KITCHEN comes up with an interactive banner ad campaign, to further enhance the benefit of its quadruple wireless internet connection platform - i.e. netvigator Home Wireless service, PCCW WiFi hotspots, netvigator Everywhere, and PCCW Mobile.

With the declining click-through-rate of PCCW's banners in recent years, KITCHEN suggests client not to force-feed audience with hard facts in a linear way anymore.

Instead, KTICHEN has shot a series of video banners, each with a multiple-choice question of "How to get online?" in that particular situation. All answers are deemed to be hilarious, yet the point is to tempt audience to reveal the ad messages for themselves.

The result is surprisingly remarkable, with both click-through rate and recalling rate exceeding expectation of everybody, including ourselves.

Humour does pull.

Trying is believing : )

Effectiveness for PCCW Wireless

KITCHEN innovates disturbance-free banner ad placement

On top of its above-the-line campaign, PCCW needs online strength to forge its leadership position in providing wireless broadband service through its quadruple platform, namely netvigator Home Wireless service, PCCW WiFi hotspots, netvigator Everywhere and PCCW Mobile.

Simply put, "Connecting anywhere" is the ad message.

Since such "What to say" is so familiar, we definitely need an impactful "How to say" to draw the audience.

With "Crazy Ad" being the most widely used solution to make impact, KITCHEN sees intrinsic incompetence in it.

"To most internet viewers, a typical crazy ad is so disturbing. If not executed well, it, instead of drawing viewers, will block users from reading further, or worst of all, leads to closure of the ad before having any part of it read.", says Allen Wong, Client Service Director of KITCHEN.

In view of this, KITCHEN goes for something far more effective.

The special banner placement enables viewers to drag, drop and swing the main character among 5 banner spaces to convey the seen-before "Connecting anywhere" message in an untried manner.

Play now to learn more!

A Full HD Website For a Full HD Handycam

SONY Handycam TG1. Product placement first seen in interactive suspense movies.

Being the smallest in the market which can capture both Full HD video and still shots, KITCHEN suggests SONY to sell with movies - Full HD movies.

"Handycam users are naturally movie lovers, so why don't we use movies to sell?", says Alan Kan, Creative Director for Interactive, KITCHEN.

Everything spins off from a theme line developed by KITCHEN - 「細得可移」, which means "Small enough to move" as well as "Suspiciously small" in Chinese.

Naturally, 3 suspense movies are made with the product features embedded for viewers to experience in an interactive manner.

Lights off.

Action.

Making Citi Even Greener

A Green Citi Video to Educate Staff to GO PAPERLESS!

KITCHEN has made a eco-friendly video for Citibank in which each senior management staff talks about ways to save paper in the office.



A set of Green Citi signages are also produced to place in different locations in their working place which serve as reminders as a follow-up of the video.

First LifeBillboard ever created in Hong Kong

KITCHEN celebrates BOCG's anniversary in an unprecedented way.



When Bank of China Group Life Insurance asks KITCHEN to help them promote on their 10th anniversary, KITCHEN persuades them to do it in a ground-breaking way, together with 5,000 people.

"While most gigantic corporations inform public of their anniversaries with boring ads, why can't we make it a big celebration that even a non-customer can take part?" , questions Tony Wong, Creative Director, KITCHEN.

This LifeBillboard is definitely the 1st on Hong Kong, highly-likely the 1st in Asia, and not impossibly the 1st in the whole wide world.

Official website: www.lifebillboard.com